Category Archives: Digital Marketing

If you’ve recently built a new WordPress website, then you might be wondering how to go about promoting it and building a larger audience. A few google searches might have revealed terms like ‘search engine marketing’, ‘search engine optimisation’ or ‘pay per click marketing’. However, there’s one often overlooked long-term strategy that all website owners should be using: content marketing.

Content marketing is a relatively broad term, and it involves the use of different types of web content – such as blogs, videos or graphics – to promote your website. When used right, content marketing can drive new visitors to your WordPress website well into the future, so it’s important to make it a focus for your new site.

Here are five reasons why you should focus on content marketing for your new WordPress website:

  1. Content Marketing Will Improve Your SEO Score

Creating high quality written and visual content will help boost your website up the search engine results pages, especially if you focus on including relevant keywords. If you manage to rank highly for a high traffic keyword, then this could benefit your site for years into the future.

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Ecommerce entrepreneurs have this great resource, the Internet and social media marketing, native to their business, and then 95% of them fail to harness its full potential. You have to face the facts: If you do business online, then you are a marketer first and foremost, regardless if you’re selling hand-crocheted rugby jerseys or splash-guards for dog-bathers. Marketing online is a full-time job all by itself. Here’s some fresh inspiration when you get burnt out on it:

  • 1. Link fluidly between social media accounts. Your Twitter should mention your business web address, and either your company’s Facebook or Google+ page. Your Tumblr blog should link to your Pinterest blog. Your website should have links out to all of the above for the best social media marketing strategy.
  • 2. Sponsor a simple contest involving social media. For instance, drawing your logo or company mascot on DeviantArt, composing the funniest meme image related to your business to post on Tumblr, or run an online scavenger hunt. Simple little exercises with a free product as a prize (and why not your company Tshirt?) will be fun and get customers involved, at the same time, easy social media marketing and getting some publicity for your business.

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There are two things that any successful online business must have in the modern world: a high quality website and a major social media presence. It is therefore extremely important to make sure that you dedicate at least a little time to things like social media marketing and improving your social media presence every single week, no matter how busy you are.

Customers and potential customers like to use businesses who they feel connected to. Engaging with your customers via social media will increase your chances of online business success, which means that it is essential that you put the time in to learn how to improve your social media presence and connect to more people.Our top 3 ways that you can improve your social media presence without having to work too hard include:

Create a clear social media strategy:
The single most important thing when it comes to building a strong social media presence is making sure that you have a clear, well-defined social media strategy. Without a strong strategy, you will basically be doing things in a haphazard way, failing to capitalise on your social media following, and missing out on potential clients as a result.

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