Category Archives: Digital Marketing


There is lots of advice and information out there relating to SEO that tells you what you should do. However, it is every bit as important to know what you should not do in order to protect your rankings and your website.

One mistake with your SEO can literally mean the end of your website as far as Google is concerned with regards to ranking it. To help ensure it never happens to you, here are 3 mistakes you definitely want to avoid.

Publishing Sub-Standard Content

This still remains the number one mistake made by website owners. They spend their time focussing on backlinks, and the design of their website, and then post content that is useless at best, and damaging at worst.

Google places an extremely high premium on quality content, and so should you. It is the key to many things that affect your rankings, so do not be tempted into thinking you can get away with posting poor content.

Poor Onsite Navigation

Another common mistake is for website owners to invest a huge amount of time and energy trying to obtain backlinks from other websites but forgetting to set them up on their own website.

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Digital Marketing Tactics

The modern world of online business is extremely competitive. It can be very hard to gain an advantage if you’re not at the top of your game, which is why it’s so important to take advantage of a range of digital marketing techniques.

However, it’s not enough to simply get out there and say that you’re going to do some digital marketing. You need to understand what you’re doing, and work towards developing a clear strategy that will work for you and your business.

To help you do this, I’ve put together a list of my top six digital marketing tactics. Feel free to include them in your strategy, but make sure that you do your own research as well.

  1. Use A/B Testing

It doesn’t matter what marketing stream your targeting – it could be search engine marketing, social media marketing, Google Ads, or something else altogether – A/B testing remains essential.

Basically, A/B testing refers to the act of creating two (or more) different ad campaigns, running them concurrently, and determining which works better. Logically, you will then use the better performing campaign for the majority of your marketing efforts.

  1. SEO Blogging

If you’re willing to put a bit of time and money into blogging, you will be able to leverage both SEO and content marketing to your advantage. Think about creating high-quality, SEO optimised blogs for your website which answer common questions that your potential customers will be asking. Then, share these blogs to your social media profiles, and anywhere else possible, to encourage people to visit your site.

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Facebook Ads

If you run a small landscaping business, you’re probably always looking for new ways to gain more clients and grow your workforce. The modern world is very digitally oriented, which means that you need to build a strong digital strategy. Your digital strategy should include things like Facebook and other social media marketing.

When it comes to Facebook ads marketing, it can be hard to get a decent return on investment, especially when you’re trying to sell something like landscaping services. However, there are a lot of different things that you can do to optimise the performance of your Facebook ads, including:

Making sure your ads are properly targeted:

High quality targeting is arguably the most important part of running a successful Facebook ads campaign. One of the best things about advertising on Facebook is the customizability that you have when it comes to choosing your audience. You can target your ads by a wide range of things, including age, gender, physical location and interests.

As a small, presumably localised landscaping business, you need to target your ads by location. You may also want to set age and interest parameters, but you will have to work these out for yourself. Ultimately, you want to be presenting your ads to people who are likely to use your services.

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Content Marketing

If you’ve recently built a new WordPress website or have website designers creating one for you, then you might be wondering how to go about promoting it and building a larger audience. A few google searches might have revealed terms like ‘search engine marketing’, ‘search engine optimisation’ or ‘pay per click marketing’. However, there’s one often overlooked long-term strategy that all website owners should be using: content marketing.

Content marketing is a relatively broad term, and it involves the use of different types of web content – such as blogs, videos or graphics – to promote your website. When used right, content marketing can drive new visitors to your WordPress website well into the future, so it’s important to make it a focus for your new site.

Here are five reasons why you should focus on content marketing for your new WordPress website:

  1. Content Marketing Will Improve Your SEO Score

Creating high quality written and visual content will help boost your website up the search engine results pages, especially if you focus on including relevant keywords. If you manage to rank highly for a high traffic keyword, then this could benefit your site for years into the future.

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Best Social Media Platform For Landscapers

Social media is without a doubt an extremely important part of digital marketing for landscapers. However, there are many, many different social media platforms out there, and it can be hard to decide which ones are the most effective and best to use.

Ultimately, landscaping is a predominantly visual art. You want to be using a social media platform which allows you to showcase your work using pictures and videos, and which delivers these to your followers fast and efficiently. Although a Facebook page is essential for your business, Instagram offers an easier way to share visual content.

What are the benefits of using Instagram for my landscaping business?

The benefits of using Instagram are numerous. You will be able to engage with more people, you will be able to build a large client base and you will be able to complete your weekly social media marketing tasks quickly and efficiently. Some of the other benefits of using Instagram to showcase your landscaping work include:

  • A huge percentage of the world’s population now uses Instagram. The number people using the platform recently passed one billion, which means that there’s huge potential to find new clients by using it.
  • Instagram lets you share photos and videos quickly and efficiently without having to worry about spending time creating written content.
  • Ultimately, people are more likely to react to visual content than to written content anyway, which makes it more important than ever to use a platform like Instagram to showcase your landscaping work.

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Social Media Marketing

Ecommerce entrepreneurs have this great resource, the Internet and social media marketing, native to their business, and then 95% of them fail to harness its full potential. You have to face the facts: If you do business online, then you are a marketer first and foremost, regardless if you’re selling hand-crocheted rugby jerseys or splash-guards for dog-bathers. Marketing online is a full-time job all by itself. Here’s some fresh inspiration when you get burnt out on it:

  • 1. Link fluidly between social media accounts. Your Twitter should mention your business web address, and either your company’s Facebook or Google+ page. Your Tumblr blog should link to your Pinterest blog. Your website should have links out to all of the above for the best social media marketing strategy.
  • 2. Sponsor a simple contest involving social media. For instance, drawing your logo or company mascot on DeviantArt, composing the funniest meme image related to your business to post on Tumblr, or run an online scavenger hunt. Simple little exercises with a free product as a prize (and why not your company Tshirt?) will be fun and get customers involved, at the same time, easy social media marketing and getting some publicity for your business.

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Social Media Presence

There are two things that any successful online business must have in the modern world: a high quality website and a major social media presence. It is therefore extremely important to make sure that you dedicate at least a little time to things like social media marketing and improving your social media presence every single week, no matter how busy you are.

Customers and potential customers like to use businesses who they feel connected to. Engaging with your customers via social media will increase your chances of online business success, which means that it is essential that you put the time in to learn how to improve your social media presence and connect to more people.Our top 3 ways that you can improve your social media presence without having to work too hard include:

Create a clear social media strategy:
The single most important thing when it comes to building a strong social media presence is making sure that you have a clear, well-defined social media strategy. Without a strong strategy, you will basically be doing things in a haphazard way, failing to capitalise on your social media following, and missing out on potential clients as a result.

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Internet Marketing

Internet marketing seems to be fast replacing traditional ways of marketing. Today manufacturers and service providers are increasingly using it to enhance their sales. However not all of them achieve the success they aspire for. The reason is that they plunge into Internet marketing without a proper understanding of its key elements.

Every new product or service needs effective marketing to receive public attention and gain acceptance by consumers. Internet marketing helps you achieve this mainly via your website.

Therefore your business needs a well designed website, which is capable of attracting huge traffic. Of course, if you are not very confident about conducting your Internet marketing on your own you will have to hire a company that will do it for you. Many online businesses have a team of their own for the job of advertising and popularizing their website.

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Internet Marketing Strategies

As a new comer, we all stumble when it comes to Internet marketing. It may be confusing, as to which path to choose to advertise your business. There are several websites to compete with and you ought to be unique to grab attention in the number of sites, which are available. Internet marketing strategies are plans and actions that you employ to expand your business online. The growth of your business completely depend on the ways, you would want to adopt exposure on the World Wide Web.

Here are some short-term Internet marketing strategies that you should adopt for better progress and scope for profits.

Among the most popular marketing strategies is a Pay Per Click (PPC) campaigns. In this method, you need to put up advertisement for your website on the result page of the search engine. To adopt this method, you need to register with the PPC and come up with the keywords to create ads for them. Google, Adwords and Overture are the best for PPC. You can either choose to create an ad on the search page or the content. Overture will help you place ad with MNS and Yahoo. Before you place an ad, you need to refer to the PPC keywords and come up with ads.

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