One of the biggest mistakes a website owner makes is – they envisage a website that is all ‘looks’ with little thought put into Internet marketing.
They spend thousands of dollars on a ‘pretty’ website full of flashy effects which brings in $0 in revenue. You have to ask yourself, what good is a flashy website without any visitors?
Sure major companies spend a lot of money on making their website extravagant, flashy, and interactive, but they already have traffic because of their name. The last thing a smart business owner should do is copy the idea of having an expensive flashy website like those large corporations.
A smart business owner understands that for a website to sell it’s main focus needs to be copywriting and marketing, and will put design second.