If you’ve recently built a new WordPress website or have website designers creating one for you, then you might be wondering how to go about promoting it and building a larger audience. A few google searches might have revealed terms like ‘search engine marketing’, ‘search engine optimisation’ or ‘pay per click marketing’. However, there’s one often overlooked long-term strategy that all website owners should be using: content marketing.
Content marketing is a relatively broad term, and it involves the use of different types of web content – such as blogs, videos or graphics – to promote your website. When used right, content marketing can drive new visitors to your WordPress website well into the future, so it’s important to make it a focus for your new site.
Here are five reasons why you should focus on content marketing for your new WordPress website:
- Content Marketing Will Improve Your SEO Score
Creating high quality written and visual content will help boost your website up the search engine results pages, especially if you focus on including relevant keywords. If you manage to rank highly for a high traffic keyword, then this could benefit your site for years into the future.
- Content Marketing Is Effective
It doesn’t matter what sort of website you’re trying to run – creating high quality written content is one of the best ways to drive new traffic. Sharing articles on social media or via guest posts will increase your brand visibility, especially if you’re writing about controversial or viral topics.
- Content Marketing Is Easy
Anyone with a computer and a small amount of writing ability can create new content for WordPress websites. This means that content marketing is among the simplest and most cost effective ways to market your site. However, it’s important to note that it’s usually better to place an emphasis on quality rather than quantity, as search engines are becoming better at differentiating between high and low quality content.
- Content Marketing Will Help Improve Brand Awareness
If you’re trying to build a new business or label, then content marketing is your best friend. It will give you exposure, and is arguably one of the best ways to develop brand awareness when you’re starting out.
- Content Marketing Will Establish Your Credibility
It doesn’t matter what sort of WordPress website you’ve built. Everyone from builders and tradespeople to eCommerce gurus will benefit from the right type of content marketing. Publishing high quality content on your website will make you appear credible and as an authority in your field, making people more likely to buy things from you or to use your services.
If you’re not using content marketing to promote your WordPress website, then you’re doing things wrong! Do some research and develop a content marketing strategy for your site. Make sure that you integrate it with your SEO and SMM strategies so that you can get the most out of your marketing budget.