Author Archives: Business Innovation

If you’ve recently built a new WordPress website, then you might be wondering how to go about promoting it and building a larger audience. A few google searches might have revealed terms like ‘search engine marketing’, ‘search engine optimisation’ or ‘pay per click marketing’. However, there’s one often overlooked long-term strategy that all website owners should be using: content marketing.

Content marketing is a relatively broad term, and it involves the use of different types of web content – such as blogs, videos or graphics – to promote your website. When used right, content marketing can drive new visitors to your WordPress website well into the future, so it’s important to make it a focus for your new site.

Here are five reasons why you should focus on content marketing for your new WordPress website:

  1. Content Marketing Will Improve Your SEO Score

Creating high quality written and visual content will help boost your website up the search engine results pages, especially if you focus on including relevant keywords. If you manage to rank highly for a high traffic keyword, then this could benefit your site for years into the future.

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Electronic signatures, also known as e-signatures, have become normal for a lot of people. They are essentially a product of the digital revolution that we’re experiencing – but do they hold the same weight as conventional signatures?

Although this is a question probably best answered by your local commercial lawyer, our team has rallied to provide some simple insights into the issue. As always, the following shouldn’t be seen as legal advice, but as simple informational content.

What is an e-signature?

Basically, an electronic signature is exactly what is sounds like – a signature that has been created via some sort of digital device. They come in a variety of forms, but are increasingly common as part of our everyday lives.

A lot of companies will make you sign electronically for things. For example, if you want to pick up a registered parcel from Australia Post, you will have to sign for it – on a digital device.

Are electronic signatures legal?

In Australia electronic signatures are seen as a rapid, streamlined way to work, reducing the need for paper copies of every document and increasing efficiency. In general, electronic signatures are completely legal in Australia, and they usually carry the same weight as conventional signatures.

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Ecommerce entrepreneurs have this great resource, the Internet and social media marketing, native to their business, and then 95% of them fail to harness its full potential. You have to face the facts: If you do business online, then you are a marketer first and foremost, regardless if you’re selling hand-crocheted rugby jerseys or splash-guards for dog-bathers. Marketing online is a full-time job all by itself. Here’s some fresh inspiration when you get burnt out on it:

  • 1. Link fluidly between social media accounts. Your Twitter should mention your business web address, and either your company’s Facebook or Google+ page. Your Tumblr blog should link to your Pinterest blog. Your website should have links out to all of the above for the best social media marketing strategy.
  • 2. Sponsor a simple contest involving social media. For instance, drawing your logo or company mascot on DeviantArt, composing the funniest meme image related to your business to post on Tumblr, or run an online scavenger hunt. Simple little exercises with a free product as a prize (and why not your company Tshirt?) will be fun and get customers involved, at the same time, easy social media marketing and getting some publicity for your business.

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Design flexibility is a major consideration when it comes to choosing a website builder and/or content management system (CMS). Providers like Wix and Weebly offer decent customizability, but WordPress remains the builder of choice for a lot of developers.

Ultimately, this is because WordPress is one of the only open source, fully customizable CMS. As an open source program, it gives you access to every single part of your website’s front and back end. You will also own your code and every file you need to export your site and upload it to a new server. But, how much design flexibility does WordPress offer for beginners who don’t have a lot of coding experience?

Can I Customise My WordPress Website If I Can’t Code?
Although some coding and web development skills will help you customize your website fully, it’s more than possible to create an attractive site without any experience whatsoever. Most WordPress themes can be changed without having to access your site’s code. You won’t be able to place things exactly where you want with the average theme, but there are a couple of great options available.

If you want to access a fully customizable theme then you should have a look at a few drag-and-drop builders. Something like Divi, Beaver Builder, or Elementor are great choices. Let’s have a close look at them.

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A lot of business owners fall into the trap of believing that taxes and taxation rules are the sole field of accountant. They aren’t. In fact, a decent commercial lawyer who specialises in taxation law can be a major asset to your business – if you use them right.

In this article I’m going to have a quick look at a few of the things that an experienced commercial lawyer will be able to help you with when it comes to managing your business taxes. This isn’t financial or legal advice, but it should help guide you when it comes to employing a new lawyer.

The top 5 ways a commercial lawyer can help you organise your business taxes include:

  • They Can Help You Structure Your Business

An experienced commercial law team will be able to help you structure your business in the most tax favourable manner. There are a lot of things that you can do to minimise the amount of tax you have to pay and maximise your profit, but it can be hard to figure them out on your own.

  • They Can Help You Mount ATO Challenges

If you’ve been on the end of an unfavourable Australian Tax Office (ATO) decision then you’re well within your rights to challenge it and ask for the decision to be reviewed.

A commercial lawyer specialising in Australian tax law will be able to help you put your challenge together. Working alongside you and your team, they will help you come up with the best defence for your situation.

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There are two things that any successful online business must have in the modern world: a high quality website and a major social media presence. It is therefore extremely important to make sure that you dedicate at least a little time to things like social media marketing and improving your social media presence every single week, no matter how busy you are.

Customers and potential customers like to use businesses who they feel connected to. Engaging with your customers via social media will increase your chances of online business success, which means that it is essential that you put the time in to learn how to improve your social media presence and connect to more people.Our top 3 ways that you can improve your social media presence without having to work too hard include:

Create a clear social media strategy:
The single most important thing when it comes to building a strong social media presence is making sure that you have a clear, well-defined social media strategy. Without a strong strategy, you will basically be doing things in a haphazard way, failing to capitalise on your social media following, and missing out on potential clients as a result.

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