There is lots of advice and information out there relating to SEO that tells you what you should do. However, it is every bit as important to know what you should not do in order to protect your rankings and your website.
One mistake with your SEO can literally mean the end of your website as far as Google is concerned with regards to ranking it. To help ensure it never happens to you, here are 3 mistakes you definitely want to avoid.
Publishing Sub-Standard Content
This still remains the number one mistake made by website owners. They spend their time focussing on backlinks, and the design of their website, and then post content that is useless at best, and damaging at worst.
Google places an extremely high premium on quality content, and so should you. It is the key to many things that affect your rankings, so do not be tempted into thinking you can get away with posting poor content.
Poor Onsite Navigation
Another common mistake is for website owners to invest a huge amount of time and energy trying to obtain backlinks from other websites but forgetting to set them up on their own website.
The modern world of online business is extremely competitive. It can be very hard to gain an advantage if you’re not at the top of your game, which is why it’s so important to take advantage of a range of digital marketing techniques.
However, it’s not enough to simply get out there and say that you’re going to do some digital marketing. You need to understand what you’re doing, and work towards developing a clear strategy that will work for you and your business.
To help you do this, I’ve put together a list of my top six digital marketing tactics. Feel free to include them in your strategy, but make sure that you do your own research as well.
- Use A/B Testing
It doesn’t matter what marketing stream your targeting – it could be search engine marketing, social media marketing, Google Ads, or something else altogether – A/B testing remains essential.
Basically, A/B testing refers to the act of creating two (or more) different ad campaigns, running them concurrently, and determining which works better. Logically, you will then use the better performing campaign for the majority of your marketing efforts.
- SEO Blogging
If you’re willing to put a bit of time and money into blogging, you will be able to leverage both SEO and content marketing to your advantage. Think about creating high-quality, SEO optimised blogs for your website which answer common questions that your potential customers will be asking. Then, share these blogs to your social media profiles, and anywhere else possible, to encourage people to visit your site.
If you run a small landscaping business, you’re probably always looking for new ways to gain more clients and grow your workforce. The modern world is very digitally oriented, which means that you need to build a strong digital strategy. Your digital strategy should include things like Facebook and other social media marketing.
When it comes to Facebook ads marketing, it can be hard to get a decent return on investment, especially when you’re trying to sell something like landscaping services. However, there are a lot of different things that you can do to optimise the performance of your Facebook ads, including:
Making sure your ads are properly targeted:
High quality targeting is arguably the most important part of running a successful Facebook ads campaign. One of the best things about advertising on Facebook is the customizability that you have when it comes to choosing your audience. You can target your ads by a wide range of things, including age, gender, physical location and interests.
As a small, presumably localised landscaping business, you need to target your ads by location. You may also want to set age and interest parameters, but you will have to work these out for yourself. Ultimately, you want to be presenting your ads to people who are likely to use your services.
If you’ve recently built a new WordPress website or have website designers creating one for you, then you might be wondering how to go about promoting it and building a larger audience. A few google searches might have revealed terms like ‘search engine marketing’, ‘search engine optimisation’ or ‘pay per click marketing’. However, there’s one often overlooked long-term strategy that all website owners should be using: content marketing.
Content marketing is a relatively broad term, and it involves the use of different types of web content – such as blogs, videos or graphics – to promote your website. When used right, content marketing can drive new visitors to your WordPress website well into the future, so it’s important to make it a focus for your new site.
Here are five reasons why you should focus on content marketing for your new WordPress website:
- Content Marketing Will Improve Your SEO Score
Creating high quality written and visual content will help boost your website up the search engine results pages, especially if you focus on including relevant keywords. If you manage to rank highly for a high traffic keyword, then this could benefit your site for years into the future.
Electronic signatures, also known as e-signatures, have become normal for a lot of people. They are essentially a product of the digital revolution that we’re experiencing – but do they hold the same weight as conventional signatures?
Although this is a question probably best answered by your local commercial lawyer, our team has rallied to provide some simple insights into the issue. As always, the following shouldn’t be seen as legal advice, but as simple informational content.
What is an e-signature?
Basically, an electronic signature is exactly what is sounds like – a signature that has been created via some sort of digital device. They come in a variety of forms, but are increasingly common as part of our everyday lives.
A lot of companies will make you sign electronically for things. For example, if you want to pick up a registered parcel from Australia Post, you will have to sign for it – on a digital device.
Are electronic signatures legal?
In Australia electronic signatures are seen as a rapid, streamlined way to work, reducing the need for paper copies of every document and increasing efficiency. In general, electronic signatures are completely legal in Australia, and they usually carry the same weight as conventional signatures.
Design flexibility is a major consideration when it comes to choosing a website builder and/or content management system (CMS). Providers like Wix and Weebly offer decent customizability, but WordPress remains the builder of choice for a lot of developers.
Ultimately, this is because WordPress is one of the only open source, fully customizable CMS. As an open source program, it gives you access to every single part of your website’s front and back end. You will also own your code and every file you need to export your site and upload it to a new server. But, how much design flexibility does WordPress offer for beginners who don’t have a lot of coding experience?
Can I Customise My WordPress Website If I Can’t Code?
Although some coding and web development skills will help you customize your website fully, it’s more than possible to create an attractive site without any experience whatsoever. Most WordPress themes can be changed without having to access your site’s code. You won’t be able to place things exactly where you want with the average theme, but there are a couple of great options available.
If you want to access a fully customizable theme then you should have a look at a few drag-and-drop builders. Something like Divi, Beaver Builder, or Elementor are great choices. Let’s have a close look at them.
A lot of business owners fall into the trap of believing that taxes and taxation rules are the sole field of accountant. They aren’t. In fact, a decent commercial lawyer who specialises in taxation law can be a major asset to your business – if you use them right.
In this article I’m going to have a quick look at a few of the things that an experienced commercial lawyer will be able to help you with when it comes to managing your business taxes. This isn’t financial or legal advice, but it should help guide you when it comes to employing a new lawyer.
The top 5 ways a commercial lawyer can help you organise your business taxes include:
- They Can Help You Structure Your Business
An experienced commercial law team will be able to help you structure your business in the most tax favourable manner. There are a lot of things that you can do to minimise the amount of tax you have to pay and maximise your profit, but it can be hard to figure them out on your own.
- They Can Help You Mount ATO Challenges
If you’ve been on the end of an unfavourable Australian Tax Office (ATO) decision then you’re well within your rights to challenge it and ask for the decision to be reviewed.
A commercial lawyer specialising in Australian tax law will be able to help you put your challenge together. Working alongside you and your team, they will help you come up with the best defence for your situation.