SEO Webmaster Tips
Here are some general principles that every small business owner should consider when developing an internet marketing strategy. Some of these could be considered simple basic business rules, whilst others are more targeted at your internet marketing strategy. Ensure that the company name you have selected does not infringe upon the corporate identity of an existing company. Check for trademark conflicts with your name both nationally and within your state and ensure that your domain name is available and not already in use by an existing company of the same name. Design your Logo around your company vision.
Tips For Good Web Site Design
If you have designed your own Website or have hired professionals to design it for you, then there are some essential steps to be taken before, during and after the Website is up and running. Failure to do so could result in a monetary loss. Here are some vital tips to avoid losing money on your Website design.
Plan In Advance
Even before touching your keyboard or your mouse, make sure that you have a well-documented plan in your hand. You should conduct a detailed research on your target audience, their needs, their software and hardware capabilities and the amount of money that they might be ready to shell out, once they have access to your site. This survey will enable you to place the right design and the right products in front of your target audience. Just designing a Website and waiting for visitors to arrive and provide business is like shooting in the dark. You just might find a bullet ricocheting off a wall and striking you. A geographical, cultural and financial profile of your target audience is thus necessary, before you start designing your website.
More Tips For Good Web Site Design
Inject Your Website With Quality Content
Search engine robots recognize text only and thus your Website should also be injected with high-quality content that is totally relevant to your business format. You should hire Search Engine Optimization experts to research and inject keywords and Meta Tags into your Website, so that all search engines display your Website at the top of all related searches.
This will greatly increase your site exposure and thus result in higher traffic and hence more business. High-quality text should be placed within the borders of eye-catching headers, footers and background graphics, in order to present an attractive looking Website.
Web Design Mistakes
One of the biggest mistakes a website owner makes is – they envisage a website that is all ‘looks’ with little thought put into Internet marketing.
They spend thousands of dollars on a ‘pretty’ website full of flashy effects which brings in $0 in revenue. You have to ask yourself, what good is a flashy website without any visitors?
Sure major companies spend a lot of money on making their website extravagant, flashy, and interactive, but they already have traffic because of their name. The last thing a smart business owner should do is copy the idea of having an expensive flashy website like those large corporations.
A smart business owner understands that for a website to sell it’s main focus needs to be copywriting and marketing, and will put design second.