Here are some general principles that every small business owner should consider when developing an internet marketing strategy. Some of these could be considered simple basic business rules, whilst others are more targeted at your internet marketing strategy.
Ensure that the company name you have selected does not infringe upon the corporate identity of an existing company. Check for trademark conflicts with your name both nationally and within your state and ensure that your domain name is available and not already in use by an existing company of the same name.
Design your Logo around your company vision.